Journal of Contemporary Issues in Business Research

ISSN 2305-8277
Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab
Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab
Inderpreet Kular, 1 and Sukhdev Singh 2
Author Affiliations
  • 1 Punjab Technical University, Punjab
  • 2 Guru Nanak Dev Engineering College

  • Abstract

    The main objective of this paper is to examine the consumer purchase behavior with the help of consumer awareness towards Processed Cereal Food Products in Punjab. Research was carried out in three cities (Ludhiana, Jalandhar and Amritsar) of Punjab. A sample of 300 respondents was taken and analyzed with the help of SPSS and One-sample t test, ANOVA, Chi-square test, Regression through SPSS software. Research revealed that cereal food is majorly consumed for the breakfast. Secondly it was found that people with higher income consume more Processed Cereal Food than people with middle income or lower income.

    Keywords
    Demographics; Processed Cereal Food; PUNJAB; Purchase Behavior; One-sample t test; ANOVA; Chi-square test.

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    MLA
    Kular, Inderpreet, and Singh, Sukhdev. " Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab." Journal of Contemporary Issues in Business Research 3.4 (2014): 174-189.
    APA
    Kular, Inderpreet, and Singh, Sukhdev. " Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab." Journal of Contemporary Issues in Business Research 3, no. 4 (2014): 174-189.
    Chicago
    Kular, I., and Singh, S. (2014). Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab. Journal of Contemporary Issues in Business Research , 3(4), 174-189.
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    First published online before print: 2014
    Vol. 3, No. 4, 2014, pp. 174-189
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