Journal of Contemporary Issues in Business Research

ISSN 2305-8277
Managing Service Quality in Indian Apparel Retail Stores: Customer’s Gender Effects
Managing Service Quality in Indian Apparel Retail Stores: Customer’s Gender Effects
Ranjit Roy Ghatakfont
Author Affiliations
  • Amity University Campus

  • Abstract

    This paper discusses the service quality of Indian Apparel specialty stores on the basis of gender of the customer’s perception, and analyses how gender differences affect customer perceptions of service quality dimensions. The results of an empirical study of Indian Apparel stores customers generally support the hypothesis that gender affects service quality perceptions and the relative importance attached to various retail service quality dimensions. This paper provides important information for Indian retail stores managers to develop operational, marketing, human resource strategies, and in targeting those strategies in terms of gender differences in quality perceptions among their customers.

    Keywords
    Service Quality; Apparel retail stores; Gender; Customer perceptions; Indian.

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    MLA
    Ghatak, Ranjit Roy. "Managing Service Quality in Indian Apparel Retail Stores: Customer’s Gender Effects." Journal of Contemporary Issues in Business Research 3.5 (2014): 268-278.
    APA
    Ghatak, R. R. (2014). Managing Service Quality in Indian Apparel Retail Stores: Customer’s Gender Effects. Journal of Contemporary Issues in Business Research , 3 (5), 268-278.
    Chicago
    Ghatak, Ranjit Roy. "Managing Service Quality in Indian Apparel Retail Stores: Customer’s Gender Effects." Journal of Contemporary Issues in Business Research 3, no. 5 (2014): 268-278.
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    First published online before print: 2014
    Vol. 3, No. 5, 2014, pp. 268-278
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