Journal of Contemporary Issues in Business Research

ISSN 2305-8277
Leveraging the Employer Brand Strategy with Employee Value Proposition
Leveraging the Employer Brand Strategy with Employee Value Proposition
Avinash Pawar1
Author Affiliations
  • University of Pune

  • Abstract

    Employee Value Proposition (EVP) is the equalization of the rewards and benefits that are gotten by employees consequently for their execution at the working environment. Organizations for the most part build up an EVP to give a reliable stage to employer brand communication and experience management. It is a methodology utilized by an organization to make an Employer Value Proposition (EVP) that would pass on to coveted present and planned employees why the organization is novel, engaging and a phenomenal work environment in. EVP are imparted through organization activities and practices and bring out emotive and discerning benefits for present and planned employees. These EVP duplicate an image the organization to its intended interest group. In this paper different contextual investigations have used to investigate the benefits of being an ‘employer of choice’ and highlight that employer branding can contribute to business development. This paper manages the idea of employer branding, and its effect on an organization. Employer branding is exceptionally basic to take after, as an employer brand speaks to the center values of an organization. Organizations considered great employers have a solid character and a positive image in the commercial center. To be fruitful, organizations need to attract the employee market. A solid employer brand empowers an organization to attract and retain talent. It empowers informal, advancement about the organization and conveys more elevated amounts of customer administration. Altogether it is the fundamental driver of value from your organization's impalpable resources. Employer Brand is "the image of an organization as an 'extraordinary work environment' in the psyche of current employees and key stakeholders in the external business sector. Employer branding is in this manner worried with the attraction, engagement and retention activities focused at improving the organization's employer brand.

    Keywords
    Employer branding; Employer value proposition; Employer brand strategy.

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    MLA
    Pawar, Avinash. "Leveraging the Employer Brand Strategy with Employee Value Proposition." Journal of Contemporary Issues in Business Research 5.2 (2016): 35-44.
    APA
    Pawar, A. (2016). Leveraging the Employer Brand Strategy with Employee Value Proposition. Journal of Contemporary Issues in Business Research, 5(2), 35-44.
    Chicago
    Pawar, Avinash. 2016. "Leveraging the Employer Brand Strategy with Employee Value Proposition." Journal of Contemporary Issues in Business Research 5 (2): 35-44.
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    First published online before print: 2016
    Vol. 5, No. 2, 2016, pp. 35-44
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