Journal of Contemporary Issues in Business Research

ISSN 2305-8277
Table of Contents: Vol. 5, Issue No. 1, 2016 Table of Contents: Vol. 5, Issue No. 1, 2016

Articles

Career Choice amongst Generation Y towards Self-Employment in the Oil Palm Plantation
Career Choice amongst Generation Y towards Self-Employment in the Oil Palm Plantation

Author(s):Zaki Aman1&2, Abdul Rahman Abdul Rahim1, and Ahmad Kushairi Din2

Abstract:Generation Y has the role of the successor to the continuity of development and is a vital source of labour in the future especially in agriculture. This study investigates the perception of 175 final year students of an agricultural institute toward self-employment in the oil palm plantation as their future career. Using questionnaire as an instrument for data collection, reliability analyses revealed that all studied variables, namely, perceived occupational status and perceived occupational package, demonstrated a Cronbach’s Alpha values higher than 0.7. The findings of the study demonstrated that students had positive perceptions towards employment in the oil palm plantation, and the same (employment) was not influenced by gender. Factors such as children education welfare, convenient scope of work, and medical facilities were topmost priorities for choosing a career in the oil palm plantation. Contrary to one of the missions of the agricultural institute, only 7.4% students chose to be self-employed and 6.8% decided that they were not keen to be employed in the oil palm industry. The findings of this study provided vital information to the agricultural institute to revise its curriculum. On a similar note, the findings of the study suggested that industry players design more acceptable and dynamic-related jobs in the oil palm plantation, as indicated by the respondents. The limitation of the study and the suggestion for future research were also highlighted.

Keywords:Generation Y; gender; Self-employment; Oil palm plantation.

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Author Affiliations:
  • Universiti Teknologi MARA, Malaysia1
  • Malaysia Palm Oil Board, Bangi, Malaysia2
Turkey as a Medical Tourism Destination: A Study of the Effective Marketing Factors on Preferences of the Arab Medical Tourists in Turkey
Turkey as a Medical Tourism Destination: A Study of the Effective Marketing Factors on Preferences of the Arab Medical Tourists in Turkey

Author(s):Abdulrahman Alili

Abstract:The purpose of this study is the exploration of international travel experiences for the aim of medical treatment from the perspective of the patients and to develop insight and understanding of the effective factors in choosing a medical destination in the medical tourism field. Moreover, the study aims to provide critical feedback to whom may be interested in Turkey as an attractive destination for medical tourism. The study begins by reviewing different definitions of medical tourism and shows the differences between health tourism and medical tourism. Then it reviews the history of medical tourism, noting specific medical tourism destinations, presents various reasons for this increase in medical tourism. Later it continues to mention about some successful countries in this field including Turkey, referring general consumer behavior model. Then the study refers to the influencing factors on consumer behaviors in general then on medical tourists as they choose the medical destinations. Finally it ends with the evaluation of the relative effectiveness of these factors on Arab medical tourists. In this research, it is focused on determining the factors of the marketing mix model which includes product, price, place and promotion which affect the motivation of Arab medical travelers to come to Turkey for medical treatment purposes. The research uses in this study a quantitative research method, namely a survey questionnaire in order to assess the motivational factors that lead Arab customers to choose hospitals in Turkey for medical care services. Improved understanding of medical tourism provides additional information about a contemporary approach to health-seeking behavior. The results of this study provide increased understanding of those who seek health care internationally from the patient perspective.

Keywords:Medical tourism; Health tourism; Turkey; Arab consumers; Marketing mix; Consumer preference.

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Author Affiliations:
  • Institute of Social Sciences, Fatih University, Turkey
Workplace Conflict, Gender Discrimination and Interpersonal Communication and Their Impact on Employees Performance
Workplace Conflict, Gender Discrimination and Interpersonal Communication and Their Impact on Employees Performance

Author(s):Avinash Advani1 and Saba Gulzar2

Abstract:Banking sector is growing financial institution in Pakistan especially in the hub of Pakistan, Karachi city. There are certain factors that directly and indirectly highly effect on the employees performance. This study addresses the major subject organizational conflict which is very important for today’s organization and this study aims to determine the Impact of organizational conflict on Employees Performance of Banking Sector in Karachi. Wherever group of people works together and then conflict may arise. This study deeply concerns the different variables of conflict and how to manage the conflict in the organizations? Conflict is unavoidable factor which highly impact on the employees’ performance. Within the scope of this study, three factors effect on Employees performance namely organizational conflict, gender discrimination and communication. Banks are usually is the source of national economy through their good and bad performance it is highly impact on the country’s growth. Therefore, it is more essential that how banks can minimize the conflict and satisfy to their employees. This study is based on the quantitative analysis through survey form. Descriptive statistics is used and hypotheses have been tested. Likert scale has been used for the questionnaire. This is an empirical study and sample size 150 been taken from its population which is collected from baking sector of Karachi. The output has been found that measurement scale significantly impact on the performance of employees; conflict is normal in the organizations. Therefore, this study suggested that it is easiest way to avoid the conflict throughout the management conflicts skills and management should be proactive to handle this issue on their routine basis; management should provide the better opportunity and working environment to each employees. There would be equal opportunity for both male as well female employees; Communication must be comprehensible because it reduces the gap and differences among the employees.

Keywords:Conflict; Management skills; Employees performance; Gender discrimination; Communication; Banks.

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Author Affiliations:
  • Independent Researcher1
  • Institute of Business Management2
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